The History of Whoo - Product Launch

Product Launch - Bichup First Care Moisture Anti-aging Essence 2017 Royal Beauty Special Edition 

Client - History of Whoo

Venue - TANGS VivoCity 

It was History of Whoo's 2nd year anniversary and opening of their second store at the newly refurbished Tangs Vivo. We were very excited to be a part of this event. They had planned to do a celebratory launch alongside their upcoming limited edition essence - Bichup First Care Moisture Anti-aging Essence

The limited edition was to be released in June. Heavily inspired by floral motifs, the illustrations were actually adapted from famous Korean poet/painter, Shin Saimdang’s artwork.

With the given brief and references, we were inspired to design a floral installation at their new counter to showcase this product. 

Pastel + touch of gold color palettes were selected to create a complementary look with the product